Game Industry Layoffs Happen Because of Based Vtubers
You need to stop liking unapproved things
Friends, colleagues, and random strangers who are definitely real people and not engagement farming bots:
A dire specter haunts the hallowed halls of game development, and it is not, as my baser instincts once surmised, the rapacious necrophilia of late-stage capitalism. No. A new, insidious evil has been unearthed through my proprietary (and frankly, revolutionary) analysis, and its tendrils are strangling the lifeblood of our entire cultural ecosystem. The primary driver of this recent, tragic culling of brilliant, forward-thinking human creative minds is, and I want to be exceptionally clear on this point, based Vtubers.
You see, the traditional journalistic paradigm, wherein a credential-endowed elite such as myself acts as the arbiter of cultural relevance, is a delicately balanced ecosystem. We perform a vital function: we sift through the morass of consumer product and bestow upon it the imprimatur of ‘art.’ We create the very context in which games are discussed. This service is, by any reasonable measure, the bedrock of industry viability.
Enter the Vtuber. Specifically, a pernicious sub-class we have identified in a leaked internal whitepaper I’m co-authoring as ‘the Based VTubing Menace (BVTM)’. These… entities, with their grotesque, avatars that flout established beauty standards and whose entire ontology is predicated on a regressive form of anti-authoritarian “authenticity,” represent a fundamental market disruption. Their rhetoric, often couched in ironic ‘memes’ and a dismissive attitude towards critical theory, creates an alternative value matrix entirely outside our purview.
Their ‘streams’ constitute a parasitic relationship with the industry. While we, the legitimate press, engage in a symbiotic relationship with developers, providing essential narrative framing in exchange for access (which you chuds slander as “access journalism”), the BVTM simply consumes. They play the game, they offer their guttural, unvetted reactions, and in doing so, they capture an audience that would otherwise be consuming our carefully-crafted critiques and advertiser-friendly content. They are the informational equivalent of a tumor, siphoning off clicks, views, and, most importantly, mindshare.
This direct leaching of audience value has a cascading, quantifiable impact on publisher bottom lines. When ad-revenue becomes fragmented among these unregulated amateur oracles, the quarterly forecasts grow anemic. When shareholder expectations are not met, the rational, if unfortunate, response from a structural-behavioral economics standpoint is to reduce overhead. And what constitutes the largest single category of discretionary overhead in game development today? Writers. The very artisans who are most aligned with the mission of elevating the discourse beyond mere ‘fun.’
The layoffs are a direct, proportional consequence of the BVTM’s market incursion. Every time one of these animated goobers screeches ‘skill issue’ while failing to notice obvious signs of objectification, a marketing director sees his budget shrink. Every time their chat floods with the emote of a crying Pepe the Frog, an HR representative receives the list. A line cannot be drawn from the pink slip of a narrative designer at Naughty Dog to anything other than a graph showing declining engagement with our curated YouTube channel and a corresponding spike in Vtubers streaming Baldur’s Gate 3 while making politically incorrect jokes. The data is unequivocal, and I have seen it.
So, the choice is stark. We can either continue down this bleak road, where curation is replaced by cacophony and critical thought by reactive hooting. Or, we can recognize the BVTM for what it is: an existential threat not to “free speech,” but to a robust, sustainable, and ideologically-pure game industry. Do not watch them. Do not share their content. Do not engage. Instead, subscribe to my premium Substack and Patreon, where I continue the good fight, armed with a thesaurus and a profound sense of intellectual superiority. The human writers you should care about are depending on you to ignore the loud, crass vtuber and listen to the quiet, AI-assigned journalist. It’s literally what heroes would do.
